Hello

I’m Sondra Irene a fashion designer and creative with a passion for creating innovative, market-driven menswear that balances artistry with wearability. Since launching my career in 2018, I’ve built a diverse background spanning independent collections and corporate design leadership.

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In 2024, I released my own collection with SHEIN, showcasing bold, trend-forward pieces to a global audience. Today, I serve as Head Designer of EXPRESS Menswear Off-Price, where I lead the creative vision, development, and execution of collections that bring modern style to a wide range of customers.

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My academic foundation includes a Master’s in Fashion Art Direction and a Bachelor’s in Fashion Design from the Academy of Art University, experiences that sharpened my eye for detail and strengthened my ability to merge conceptual storytelling with commercial design.

This portfolio highlights my journey—concepts, developments, and finished collections that reflect my evolving design language and commitment to delivering fresh, thoughtful fashion.